Okay, I’m sure we’ve all had that friend that hacked into your Facebook or Twitter account and wrote:
“I love my best friend, she’s the most amazing friend in the whole wide world!”
“I’m ugly, and I love to eat boogers.”
It’s all fun and jokes until someone hacks into a major company’s account, right?
RIGHT. Burger King’s twitter account was hacked earlier this week, and the hacker made sure BK did not have it its way.
BK’s picture was switched to McDonald’s and its bio read, “Just got sold to McDonald’s because the Whopper flopped =[ FREDOM IS FAILURE.”
Unfortunately the hacking continued for over an hour.
Here are some screenshots of BK’s twitter posts:
BK did not have control of the account until hours later, and the hackers are claimed to be part of the Lulzec group, which have been hacking major companies’ accounts since 2011.
Once having the account suspended, according to BuzzFeed, Burger King released the following statement:
“It has come to our attention that the Twitter account of the BURGER KING® brand has been hacked. We have worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings. We apologize to our fans and followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics.”
Maybe BK should’ve gained control over its account sooner, but it seemed that the inappropriate tweets and photos gained the company some new followers and more media attention than usual.
But how can social media managers prevent this from happening? How do they protect their company’s reputation?
PR Daily gives great examples and easy steps to take to avoid this from happening:
- Change password regularly.
- Have procedures in place to stop an attack in its tracks.
- Minimize de number of mobile devices that can access the account.
- Make it mandatory that any mobile phones that link to corporate accounts are password protected.
- Change your password every time someone leaves the company.
Companies should be on the look-out for hackers, and take every prevention possible.